Mt. Zion Memorial, Inc. (MZMI), a wholly – owned subsidiary of Fil-Estate Management, Inc. (FEMI) was incorporated on May 19, 1999. As a new comer in the industry, it focuses on two main business areas – memorial park development and memorial lot selling. It ventures into quality memorial park development in partnership with local landowners in major cities and provinces. Its main objective in developing a project is to introduce a kind of environment and amenities that will give its target market the highest expression of immortalizing a loved one who has passed away. Aside from being the developer, the company also acts as the exclusive marketer of the projects through its well-organized network of salesforce. A number of Senior Vice Presidents from various marketing firms of the mother company joined Mt. Zion to beef up its campaign for sales and marketing excellence in support of its vision to become the recognized leader in the memorial park industry.